PIMA uses third party vendors that track how users engage with our site via tracking cookies, including Google AdWords. AdWords remarketing will display relevant ads tailored to you based on what parts of the PIMA website you have viewed by placing a cookie on your machine. This cookie does not in any way identify you or give access to your computer. This means we will continue to show ads to you across the internet, specifically on the Google Content Network (GCN). Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you. In addition to using cookies and related technologies as described above, we also may permit certain third party companies to help us tailor advertising that we think may be of interest to users and to collect and use other data about user activities on our Sites and/or Services (e.g., to allow them to tailor ads on third party services). These companies may deliver ads that might also place cookies and otherwise track user behavior.